Companies who use explainer videos receive 65%-85% more business from website visitors, are 53x more likely to land on the front page of a google search, and see 200%-300% increase in email click-through ratings.
Online retail shoppers are 64% more likely to purchase after viewing a video; 90% of shoppers cited a video as a deciding factor in their purchase. A video increases visitors’ understanding of your company or your product by 74%.
According to Dr. James McQuivey of Forrester Research, a 1-minute of video is worth 1.8 million words. Forbes wrote that 59% of executives prefer videos to text. 80% of your website visitors will watch your video and only 20% will read all of your written content. On average, a visitor stays on your website 2 minutes longer when a video is present.
